digital marketing in chandigarh

Monday, 25 September 2017

Meta Tags

What Are Meta Tags

In HTML, meta tags or meta elements are tags stored within the head section of your code that help define the contents of a web page. For example, a description meta tag is used by Internet search engines to flourish a description of your page in their search results. Each meta element must have an opening and closing <meta> tag.
                                                    Meta tags

There are three major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as earlier. Others are worth using regularly, and will very possible increase your traffic by letting Google know who you are and what you provide. (There are more than three kinds of meta tags, but some are less common or not relevant to web marketing)

The three types we’ll discuss here are:

  • Title Tag - This is the text you'll look at the top of your browser. Search engines show this text as the "title" of your page.
  • Meta Description Attribute - A small description of the page.
  • Meta Robots Attribute - An explanation to search engine crawlers (robots or "bots") as to what they should do with the page.

Title Tag

The title tag is an HTML title element demanding to both SEO and user experience that is used to briefly and accurately describes the topic and theme of an online document.
The title tag is visible in two key places:
  • Internet Browser – Title Tags are seen at the top bar of internet browsers.
title tag in browser
  • Search Result Pages – Search engines flourish title tags in their results along with another less important on-page factor, the meta description tag.
title tag in search results page

For example:
<head>
<meta charset="utf-8">
<title>SEO Training in Chandigarh | Digital Marketing Course in Chandigarh</title>
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</head>

Meta Description Attribute                                              

A meta description attribute (sometimes called a meta description "tag") is an HTML element, ~160 character long, that specify and review the contents of your page to search engines. While the importance of meta data has reduced as a whole, the meta description still plays a significant role in on-page SEO.

Meta Robots Attribute

With this attribute, you're striking the search engines what to do with your pages:
  • index/noindex - This tells the engines in case to show your page in search results or not.
  • follow/nofollow - This tells the engines what to do with links on your pages: even if they should trust and "follow" your links to the next page or not.
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